Strawberry Velvet Cake

The luscious red colour and fruity flavour of this strawberry velvet cake comes from a hit of strawberry jam and vibrant pureed beet.

Strawberry Velvet Cake for Valentine's Day

Love should be celebrated every day of the year, but since one big non-stop party isn’t a practical thing, it is nice to have a day of the year set aside to make us pause in our busy lives and actually think a little bit about what love means. There’s romantic love of course, but also the love of family, friends, pets, and mankind in general. Just as important is remembering to love ourselves – actually that comes first. We need to love ourselves before we can love anyone else fully.

So here today, I give you a simple and delicious cake – bake it for someone you love, or bake it just for yourself.

It’s based on an old-fashioned jam cake, but I added pureed cooked beet to deepen that lovely pink colour, a hit of citrus to freshen the flavour, and just a whisper of spice to warm it all up. It’s whispering love to you.

Happy Valentine’s Day.

* * * * *

Strawberries look kind of like a heart, don’t they?

Kitchen Frau Notes: It takes about 30 to 45 minutes to cook the beet until tender, so do that ahead of time if you can.

I cooked up a beet specially to make this cake, but next time I cook beets for dinner, I’ll cook an extra one, shred it or dice it, and put it into a baggie. I’ll squeeze out the excess air before I seal it, then label it and freeze it. When I want to make this cake again, I’ll just pull out that baggie, defrost it and use the ready-cooked beet to make the cake.

For the gluten free version: I haven’t made this cake with any other gluten-free flour except my Favourite Gluten Free Flour Mix, and it turns out great every time. If you’re using a different gluten free flour mix, you may have different results.

I find that sometimes this cake is not as red as other times I make it, and I’ve changed different variables to see what affects it – I think it must be the variety of beet, with some having more intense colouring than others.

Strawberry Velvet Cake for Valentine's Day

Strawberry Velvet Cake

  • 1 medium beet (6 oz/170gms) – about 2½ inches in diameter
  • ¼ cup (60ml) oil
  • 1 cup (240ml) strawberry jam
  • ½ cup (100gms) natural evaporated cane sugar
  • 2 large eggs
  • grated zest of one orange (preferably organic)
  • 1 teaspoon lemon juice
  • 3 tablespoons (45ml) water
  • 1 teaspoon vanilla
  • 1½ cups (210gms) flour (or this favourite gluten free flour mix)
  • 1 teaspoon baking powder
  • 1 teaspoon baking soda
  • ½ teaspoon cinnamon
  • ¼ teaspoon nutmeg
  • ¼ teaspoon salt

to garnish:

  • 1 cup whipping cream
  • 1 tablespoon confectioner’s sugar
  • fresh strawberries

Preheat the oven to 350°F. Line the bottom of a 9-inch (24cm) springform pan with a circle of parchment paper. Grease the paper and the inside of the pan with cooking oil spray.

Cook the beet until tender when pierced with a fork. Peel it and cut it into chunks. Puree it with the oil in a food processor or blender – I use my mini-processor – until smooth.

Scrape the beet puree into a bowl. Add the jam, sugar, eggs, orange zest and juice, and vanilla. Whisk until well blended.

Add the dry ingredients, then whisk well to combine. Pour into the prepared baking pan.

Bake for 40 to 45 minutes, until a toothpick inserted into the center of the cake comes out clean.

Cool 5 minutes, then remove the sides of the cake pan. Allow to cool on rack until completely cooled.

Whip the cream with the icing sugar. Spread on top of the cake and decorate with strawberries. Alternately, dust the top of the cake with icing sugar pushed through a sieve (you could lay a lace doily or cut-out paper heart on top to stencil a shape, then sieve the icing sugar over it) and serve with the whipped cream and strawberries on the side.

Makes one 9-inch (24cm) cake.

Guten Appetit!

You might also like:

Strawberry, White Chocolate, and Almond Flour Muffins for the Ones You Love

Chocolate Dipped Apricots – an Alternative to Chocolate Dipped Strawberries for Valentine’s Day

A Simple Way to Eat Strawberries

Raspberry Heart Marshmallows and Instant Hot Cocoa Mix


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8 Responses to Strawberry Velvet Cake

  1. Deborah Ross says:

    This looks absolutely delicious aaand I have all of the ingredients, oh happy day! I’ll probably get the “good woman” award after I make it. The good woman award varies, but usually consists of a sated burp, a staggering off to the nearest couch and ensuing snores. lol
    I also have to admit, I’m pretty much in love with your beautiful cake stand…sigh. I have a weakness (my husband says obsession) with beautiful China and one of a kind pieces which I buy, then have to drag around from country to country when we travel.
    Happy Valentine’s Day ❤️

    • Margaret says:

      I love your ‘Good Woman’ award scenario – gave me my chuckle for the day! As for the collecting of dishes – I totally get it. Cake stands and pitchers are my weakness – and of course those are the most clunky kinds of pieces to try to fit neatly onto a shelf (or hide from my husband!). . . I just cannot stop myself when I see a pretty one! It IS an addiction – I admit it (but the pieces are useful, right?) We haven’t moved countries yet, so I haven’t had to deal with that issue – I feel for you. 🙂 Happy Hearts Day to you, too!

      • Deborah Ross says:

        The cake was absolutely delicious! The beets made it perfect. Thanks so much for this recipe…my other half is asleep on the sofa, so I guess my “good woman” award is up on the shelf beside the one I won for your ‘lassy macaroon recipe 😊 Cheers!

        • Margaret says:

          Aw, you are the best! You deserve those awards. Thanks! (Always glad to put people to sleep with my food! 🙂 )
          Have a happy day!

  2. Meredith Adams says:

    A great project for Valentine’s Day! Also a great way to use up some of our beets….Thanks for sharing this:-)

    • Margaret says:

      You’re welcome, Meredith. I figure beets are as good in a cake as carrots, right? And their colour is so much prettier! Hope you have a happy Valentine’s Day!

  3. Beate Schoenfeld says:

    Hi Margret
    It it Bea from Prince George
    Please write me back an email.
    Thank you Bea

    • Margaret says:

      I will do, Beate. Hope you’re having the same sunshiny weather out there than we’re having here! <3

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